A/B Split Test

A/B Split Test

Following are the Steps to use A/B Split:

  • Create a campaign that includes an “A/B split” option.



  • Click on the “A/B split” and you’ll see configuration window. You can choose channel as “Email” or “Push”. 



  • For example, choose “Email” option

  •  You’ll see the “configuration” page. You can change threshold details here 



  • Select “Variant A” or “Variant B” and you may change percentage 



A/ B Optimization: 

  • By default “120 minutes” is selected in the “A/B Optimization”. Youcan also change time. 


  • You can also update other options mentioned in the “configuration” window


For Push option:  

  1. Chose “push” option from “Channel” and clicks “next” button


  • Select Push application for sending


  • For example use “email” option and set the wait time as “1 minute”



  • This campaign will complete after 120 minutes. By default, the minimum time is 15 minutes. 

  • If you have “A/B” email content then you’ll not be able to edit the content.

  •  You can’t make duplicate content from that and also can’t create “campaign” from that






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