Campaign automations allow you to setup dynamic paths for your known and anonymous contacts based on actions taken by that known or anonymous contact. For example, you can send an email campaign to your contacts than wait to see if they click the message and send different follow-up campaigns to those who clicked and to those who did not.
Use Campaign's Workflow canvas to build simple or multi-step marketing and data management activities on an immediate, triggered, recurring or scheduled basis.
dEngage Campaign allows you to design and orchestrate targeted and personalized campaigns on multiple channels: Email, SMS, Mobile Push, Web Push and Custom Channels. A single interface provides you with all the functions required to schedule, configure, personalize, automate, execute and measure all your cross-channel campaigns and data management activities.
The following capabilities are available right from the canvas:
You can select from two main types of Campaigns:
Tips and best practices for designing automated workflows: