Campaign creation

Campaign creation

Campaign creation

With Campaigns you are able to send communications to your clients.

You can work with:

- SMS
- Emails
- Web Push
- Mobile Push
- Onsite 
- In App

Which types of campaign can we create?

Here at Dengage we have two types of campaigns:


One Time

Many of your email campaigns may be useful as one-time messages to recipients, such as a promotion for a new product line to a select group of subscribers. In this case, you would create the campaign and choose to send it immediately or at a future date and time. The email is sent to the selected recipients only once.


Recurring 

Recurring campaigns are campaigns where you can send the same communication in a certain period of time.


How can I create campaigns?

So now we understood which types we can use, now we are going to understand how we can create and send campaigns.

Begin:


The first step here is choose the name, then you will be choosing the save location. If you want you can select one tag that was previously created.

Now we are going to choose when we will be starting this campaign.
If you select send now, the campaign will start when you click on the send button. But if you want to schedule the send, you just need to select the second option, like in this image:


Finishing this part you can click on next.

Campaign Workflow

In this part as we can see, there are a lot of buttons and options, but don't worry, we are going to talk about each one of them.

The first thing that we need to do is choosing the people that we want to reach in this campaign, let's double click on the box Audience.

Target Audience:

When you click there, this box will appear for you.
On target audience you are going to choose the people that you want to reach, you can select an entire table with contacts, or select an segment.





Selecting this, we have now other two options available:
Exclude: With Exclude, you can delete from this campaign people that are inside segments, send lists or you can delete people that were inside other campaigns.


Control Group: Is a group separated from the rest of the experiment, where the independent variable being tested cannot influence the results. This isolates the independent variable's effects on the experiment and can help rule out alternative explanations of the experimental results.
Here you can select the percentage of you audience that will be in the control group.


Finishing this part you can click on calculate to see how much people will be in this campaign, and ok. Clicking on ok this box will close, and now we are ready to start the campaign workflow.

Channels:

For being able to use one of these channels you just need to drag the icon and drop on the campaign workflow.
I will describe now each one of these icons:


Email: 

If you want to send emails, here is the place where you can select your content.

Clicking on advanced settings you can change some options available, like the tracking options and the IP pool of the send.


SMS:

If you want to send SMS, here is the place where you can select your content.



Push:

If you want to send SMS, here is the place where you can select your content and the application that will receive this message.

A/B test:

 In which two samples (A and B) of a single vector-variable are compared. These values are similar except for one variation which might affect a user's behavior. A/B tests are widely considered the simplest form of controlled experiment.
And here you can make tests with emails and Push!
The configuration for email and push tests are the basically the same, so learning one you will be understanding both.

The first step is choosing which type of communication you want proceed.
Then this next screen will appear for you.

The first step here is choosing the distribution of the sends, for that you can simply drag and drop the bar with the percentages.
Next you are going to choose the two contents for your test.
A/B optimization: Here you are going to choose how much time the platform will wait for the results of the test.


Export:

With the export, you can send the audience from an specific part of you workflow to you, you can use FTP, Oracle, Criteo, and you even can send to google customer match and Facebook custom audience.


In App:

With in App you can send some personalized messages using our In App SDK
This part every simple to use, you just need to choose the content, how much time the message will expire, what is the priority (If this message has high priority then the SDK will send this instead another one that has less priority), where you want your customer seeing this, and the delay (Basically the delay is how much time the SDK will wait to show this message when it is fully loaded.)


Onsite:


With in App you can send some personalized messages using our onsite SDK
This part every simple to use, you just need to choose the content, how much time the message will expire, what is the priority (If this message has high priority then the SDK will send this instead another one that has less priority), where you want your customer seeing this, how much time do you want see this banner, and the delay (Basically the delay is how much time the SDK will wait to show this message when it is fully loaded.)



Splits, wait and End



Engagement Split:

The engagement split: divide the audience based on the engagement of the previous send, like in this example:


Depending on the channel, some options will be available for you to select, all the people that inside of the rule (True) will be send to the green point, and the rest will be sent to the red point.



Random Split:

The Randon split, as the name says, the platform will split randomly the people for the next step. You can also insert another split.


Decision Split:

The Decision split works like a segment, you can insert filters, and everybody who are inside the filters go to the green point and the rest to the red point.


Wait:

The box wait is very simple, basically you are going to tell how much time the platform will wait until take the next step of your campaign. The platform adds one wait after every send box. Like email, sms, push and etc...



Join:

With Join you can two audiences that were split before.


End:

The End defines the end of the campaign or the end of the line.


Advanced settings:

In the advanced settings you can change the UTM parameters of your links and speed of the campaign. (How much emails, SMS's and Push's you can send in a hour)


Set Drop Condition:

you can define filters to drop or exclude people from every send action in the campaign.

Example:

This is how one campaign should be:

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