Campaign Report
The Campaign Report provides a high-level overview of all marketing campaigns, showcasing performance metrics, engagement trends, and overall impact. The report is divided into two main sections: metrics and charts.
Campaign Metrics
The Campaign Metrics section displays key performance indicators (KPIs) to help users evaluate the effectiveness of their campaigns.
- Total Sent: The total number of messages sent in a campaign.
- Deliveries: The number of messages successfully delivered.
- Clicks: The total number of clicks received.
- Unique Clicks: The number of unique users who clicked on the campaign message.
- Click Rate: The percentage of sent messages that resulted in clicks.
- Unique Click Rate: The percentage of unique recipients who clicked the message.
- Delivery Rate: The percentage of messages successfully delivered.
Campaign Charts
Below the metrics, various charts provide a visual representation of campaign performance, helping users track engagement trends over time. These charts offer deeper insights into campaign success and areas for improvement.
Weekly Campaigns vs Sent
This chart compares the number of campaigns executed each week against the total number of messages sent.Helps users track campaign volume and messaging frequency over time.
Weekly Clicks vs Click Rate
This chart presents the total number of clicks received each week alongside the corresponding click rate.Provides insight into how campaign engagement varies over time.
Weekly Unique Clicks vs Unique Click Rate
This chart illustrates the weekly distribution of unique clicks and their corresponding unique click rate.Helps users analyze how well campaigns are engaging distinct recipients.
Campaigns
This chart provides a cumulative view of all campaigns executed over time.Helps users assess overall campaign volume and marketing activity.
Campaign List
The Campaign Table provides a detailed breakdown of each campaign’s key performance metrics.
- Columns include:
- Campaign Name
- Total Deliveries
- Total Clicks
- Click Rate
- Unique Click Rate
- Delivery Rate
Enables users to compare individual campaign performances, identify trends, and optimize future marketing strategies.
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