Data & Analytics Section (Audience Insights)

Data & Analytics Section (Audience Insights)

Analytics Section

D·engage Analytics page on the dashboard provides metrics for you to track and understand the performance of your channels and gives you an at-a-glance high-level understanding of your account. Below are the definitions of these statistics.

Audience Insights

Here we can check the number of contacts that can be reached in each channel, the number of rejections, e-mail or mobile phone unsubscribes, as well as many other pieces of data.

All the data displays can be changed according to the desired date.

Below is a detailed description of the key tabs:

  1. Contact
  2. Device
  3. Inspector

Contact

Contact shows the total number of contacts, contacts with emails, bounce rate, unsubscribes rate, number of contacts with mobile numbers, number of mobile unsubscribes.


Device

Device shows numbers of both valid and invalid tokens, amount of anonymous tokens, amount of authenticated tokens and also the tokens that can be reached. 


Inspector

Here we can track multiple tables or segments.

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