D·engage GTM Integration

D·engage GTM Integration

There are two different ways for GTM integration. You can create new google tags as well as, you can use existing ones.

(a) Using Existing Tags for Sending Events Data


In order to use your existing triggers to send data to the D·engage platform you have to follow these steps:

  1. First, define an application in the D·engage platform by going into the settings>Application>Add new once you fill in all the details. And create a tag in the google tag manager with custom HTML using the script that’s provided to you.

  2. If you have existing tags and triggers for example for add to cart click, confirm the order, or Buy now click, etc. you can use these triggers to create corresponding tags to send data to the D·engage platform.


More information can be found on the link here.


Events can be sent to the D·engage platform using  sendDeviceEvent function


For example: If you have a table in the D.engage admin panel named events_table you need to use the existing variables in the GTM for that specific event to create a tag for sending that variable's data to D·engage.




The productId, productName, product price, and brandName are the variables that you already have in the GTM so to use these in our tag we will need to specify them in this format {{variable name}}.

(b) Creating Tag for Sending Variable Data: 


  1. Go to the GTM and in the Tags section click >Add new and in the tag configuration select custom HTML and paste the code according to the corresponding table and variables. 
  1. And in the triggers menu you have to select the existing triggers that you were using for the specific tag for example for add to cart you have already created triggers “add cart click” and “buy cart click” you have to select these triggers for this tag.
  1. To use any commerce events in the SDK, you can use this link to find the events. Here is the link for Pre-defined Ecommerce Events.
  2. This link will provide you the scripts for all the standard e-commerce events that you can use in the tags. 


  1. Similarly for the confirm order event you can select confirm order click trigger if it's already there for sending data to Facebook pixel or google analytics and use the data layer variables for those tags.
  2. If there are some Table columns for which you don’t have variables you can pass a default value or leave it empty. Like in the above add to cart tag as there is no variable for a quantity that’s why we are sending 1 as a default value.



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