(a) Using Existing Tags for Sending Events Data
First, define an application in the D·engage platform by going into the settings>Application>Add new once you fill in all the details. And create a tag in the google tag manager with custom HTML using the script that’s provided to you.
If you have existing tags and triggers for example for add to cart click, confirm the order, or Buy now click, etc. you can use these triggers to create corresponding tags to send data to the D·engage platform.
Events can be sent to the D·engage platform using sendDeviceEvent function
For example: If you have a table in the D.engage admin panel named events_table you need to use the existing variables in the GTM for that specific event to create a tag for sending that variable's data to D·engage.
(b) Creating Tag for Sending Variable Data: