How can I send coupon codes that have been defined to the contacts?
You can accomplish this in two ways:
1- Within your master_contact table, you can create a new field for your coupon codes. You will then need to update this field with a data import. In your file you should include contact_key and your coupon code field.
Once the table is updated, within the content creation page, simply add the field you would like to use, from the customization function ({%}).
2- You may have a separate regular table that will contain contact_key and coupon codes. Then in the star schema, you may connect this table with the master_contact table.
Then you need to create a segment with a table filter, which will be targeting this new table. And in the content, you may use the customization as {%=$Current.column_name%}
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