Image / Text ration in email

Image / Text ration in email

There is not an exact formula that cover all the circumstances.  However, we consider some rules as best practices.

SpamAssassin recommends a minimum of 60% text and a maximum of 40% image coverage, with at least 400 characters of text.

Best practice recommendations

  • Look for a good balance between text and images in a way that makes sense for your business.
  • Use enough text in the body of the message so subscribers get a sense of the message content whether images are on or off. Many email clients have images turned off by default, so an image heavy email with little text may not get a good subscriber response.
  • Use descriptive alternative text (alt text) with images to help subscribers get a sense of the message content with images off.
  • Prefer a more intense use of images for emails aimed at views on mobile devices, as they are great touch points.
  • Send a test email to Inbox Preview before deploying to your subscribers to get data on spam filter performance.
  • Try to test different image-to-text size to understand what works best for you.

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