Marketing automation
Marketing Automation: Why do it?
Marketing is about people. It's about achieving every individual need and desire while communicating and interacting with the masses. This means that as people change and the world evolves, marketing also needs to evolve and transform.
For this, technology occupies an essential place among current marketing strategies and teams need to rely on these tools and take advantage of their advantages. The forecast for the next two years is that 72% of high-performing teams will increase their investments in technology and marketing automation solutions.
It is no longer enough to just be present in the digital world. With the immense amount of data available and the evolution of technologies such as predictive intelligence and marketing automation itself, it is 4.2x more likely that high performing teams are using these resources and tools than companies that are not growing. Thus, the guideline is clear: in order to have a high level of marketing performance, it is necessary to have the best tools.
What is Marketing Automation?
Marketing automation is the process of using technology to streamline marketing efforts and, above all, make them more effective.
Through automation tools, you can manage every aspect of each campaign in one place. This means having an integrated view and control of all channels and customer touch points such as:
- Email Marketing: creating and managing personalized email campaigns.
- Social Media: development of personas and strategies to ensure a good customer experience.
- Mobile Messaging: engagement through SMS, MMS and push notifications.
- Ads: Ad management across all channels.
With marketing automation, your company will be able to impact customers with assertive messages, in the right channel, whether by email, social networks or personalized messages, in an automated way. However, the best marketing automation tools are more than just these features. That's why today's marketing teams need to be less focused on the "what is" question and more concerned with what marketing automation does to transform your business' bottom line.
What Marketing Automation Does?
Marketing automation is about generating and nurturing qualified leads, automating campaigns, and adding intelligence to increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are freed up to solve higher-order problems and focus on strategies rather than manual processes.
Yet, marketing automation platforms are able to go beyond their initial role to support marketing teams in creating a personalized, omnichannel customer journey.
By tracking and analyzing user behavior, these solutions allow your teams to create 1-to-1 journeys offering users a 360ยบ experience in marketing, but also in sales and service online or offline.