Mixpanel is a leader in the product analytics space, that provides real-time insights into app/website interactions and leverages brands to devise effective marketing strategies according to their customer behavior.

D·engage provides an out-of-the-box integration with Mixpanel that enables you to export Cohorts as Static Lists while creating segments. This integration makes it possible to engage cohort users with highly targeted & personalized messages through their preferred channel.

Prerequisites

Before starting the integration, ensure the following:

• You have a Mixpanel account
  Register at: https://mixpanel.com/register/
• Your Mixpanel account is subscribed to at least the Growth plan

  Note: The Basic plan does not support API communication.

Step 1: Generate Mixpanel Credentials

1.1 Access Organization Settings

1. Log in to the Mixpanel portal.

2. Click the gear icon at the bottom-left corner.
3. Hover over Settings.
4. Select Organization Settings.

1.2 Create a Service Account

1. In Organization Settings, select Service Accounts.
2. You will see a list of existing service accounts.
3. If no service account exists, click Add Service Account to create one.

4. Once created, save the username and password.

These credentials will be required during Dengage configuration.

Step 2: Retrieve Project Information

1. Go to Settings again.
2. Select Project Settings.

3. Copy the following values:

• Project ID
• Access URL

These values are required to complete the integration with Dengage.

Step 3: Create Required Tables in Dengage

Before completing the integration, two required tables must be created in Dengage platform.

• Create the tables exactly as defined in the provided screenshots.
• These tables will be used by the Mixpanel integration for data synchronization.

Step 4: Connect Mixpanel in Dengage

1. Log in to Dengage platform.
2. Navigate to: Settings > 3rd Party Integrations
3. Select Mixpanel.

4. Fill in the form using the credentials obtained from Mixpanel:

• Project ID
• Service account username
• Service account password
• Base URL: If the Access URL is: https://eu.mixpanel.com/project/3935906 Enter only the base URL: https://eu.mixpanel.com

5. Click Connect and Next.
6. Follow the remaining steps in the form to complete the setup.

Once completed, Mixpanel is successfully connected to Dengage.

Available Features After Integration

The Mixpanel integration provides the following capabilities:

• Syncing cohorts from Mixpanel to Dengage
• Exporting events from Dengage to Mixpanel from the following channels:
  • Email
  • SMS
  • Push
  • In-App
  • Onsite

Background Jobs and Data Sync

Cohort Sync Job

• Runs once per day. Checks whether Dengage is connected to Mixpanel. If connected, syncs Mixpanel cohorts into Dengage one by one.

Event Export Job

• Runs once per day.Exports events from Dengage to Mixpanel.Events are sent in chunks: Maximum of 2000 events per chunk

Using Mixpanel Cohorts in Dengage Segments

• Once synced, Mixpanel cohorts become available in Dengage segmentation.

• Mixpanel cohorts can be selected while creating segments.

Important:
Dengage only includes users from the Mixpanel cohort who exist in the master_contact table.
Users not present in master_contact are ignored.