Mixpanel - D·engage Integration

Mixpanel - D·engage Integration

Mixpanel is a leader in the product analytics space, that provides real-time insights into app/website interactions and leverages brands to devise effective marketing strategies according to their customer behavior.

D·engage provides an out-of-the-box integration with Mixpanel that enables you to export Cohorts as Static Lists while creating segments. This integration makes it possible to engage cohort users with highly targeted & personalized messages through their preferred channel.

Pre-requisite

Mixpanel only exports identified user profiles to match to D·engage Master_Contact - i.e. anonymous users will not export.
Hence, the exported users are only if the distinct_id in Mixpanel and the Contact_Key in D·engage have the same value.

How to Integrate MIXPANEL With CDMP

It's really easy to connect Mixpanel with CDMP. First,  You must follow all steps to activate the Mixpanel account successfully.

The steps are as follows:
  1. Login to your Mixpanel account.
  2. Go to the settings page.
  3. Click the “Advanced settings” option
  4. Follow the path “Settings → System→ Users and click on “Enabled users”
  5. Go to “application users” from the dropdown
  6. Click on the “New” option
  7. Click the “Application user” option from the “user” drop-down
  8. Copy “application (Service Account Username)” from this page and “save” the record
  9. Now open that created application record
  10. Click the “manage role” option
  11. Select all options from the “manage user roles” window then save the details.
After these settings, jump to cdmp and integrate your Mixpanel account. 
Detailed steps for this integration are as follows:
  1.  Select Mixpanel under Dataspace>Integrations from the left menu bar.

  • Click the “Connect” button against Mixpanel 

  • Fill in the “Project ID”, “Service Account Username” and  “Service Account Password”

  • To get “Project ID”, “Service Account Username” and  “Service Account Password” from your mixpanel account, follow the instructions below:

How to get  "Project ID" 

  1. Log in to the “https://mixpanel.com/ ” account.
  2. create a project
  3. go to settings → project settings
  4. There you can find your project ID

How to get “Service Account Username”

  1. Log in to the “https://mixpanel.com/ ” account and create a project

  2. Go to settings → organization settings

  3. Go to Service Account and Create a Service Account from the “Add Service Account” button

  4. From here you’ll get the “Account Username” and “Password”

 

 How to get “Service Account Password”

You can get "Service Account Password" details by following these steps:


  1. Log in to the “https://mixpanel.com/ ” account and create a project

  2. Go to settings → organization settings

  3. Go to Service Account and Create a Service Account from the “Add Service Account” button

  4. From here you’ll get the “Account Username” and “Password”


 

  • Hit the “Connect and Next” button to continue with the integration

  • You can also get the sync details through email by clicking on the “Notify by email” button once the data sync is completed

  • By clicking on the “Got it” button, you’ll be redirected to the details page where the status is shown as “Connected”

  • Here you can see the selected fields

  • and the API details



  • At any stage, you can disconnect your Mixpanel account by clicking on the “Disconnect” button

  • There will be a confirmation pop-up whenever you want to disconnect


  • Hit “Yes, Disconnect” to continue and “Cancel” to return back to the details page



Once your Mixpanle account is integrated with Cdmp and the cohorts are synced, you can use these cohorts in segments. 
  1. Go to segments and apply the "Mixpanel Cohort" filter
  2. Now choose the segment from the list and proceed



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