One-Time Campaign

One-Time Campaign

One-time campaigns are one-time messages sent to a specified target audience, on the date and time selected.

Common use cases include:

  • One-time promotions
  • Events and announcements
  • Special offers
  • News and updates

One-time campaigns can include follow-up messages based on actions taken by the target audience. For example you can re-engage those who did not open your Email, SMS, or Push message by sending them a follow-up message on the same or different channel.

dEngage "Channel Sends" have been replaced with "Campaign". All single sends previously created in your account can be accessed from Campaign > One-Time Campaigns.



Getting Started

First Steps

The following steps are required to create a one-time campaign:

  1. Create a Target Audience from the Data Space menu
  2. Create Message Content from the Content Menu
  1. Go to Campaign > One Time Campaign and select + One Time Campaign,


2. Enter Name, Tags and Campaign Schedule:

Name

This field is where you will enter the name you want to give your campaign.

The campaign name is not shared with your target audience. It is only displayed for people using the platform and in campaign reports. 

MANDATORY

Tags

Tag is a label you attach to your campaign to identify or categorize it. Multiple tags can be added to a single campaign.

Tagging is flexible and can be implemented in the way that best suit your needs

OPTIONAL

Campaign Schedule
  • If you choose the "Send Now" option, your campaign will start sending once you hit "Publish" from the campaign workflow in the next page.
  • Select "Schedule Send" to select an exact time and date in the future.

MANDATORY




Audience

Choosing a target audience for your campaign is mandatory step, and optionally you can select an exclusion audience and a control group to exclude contacts from the send. Click Calculate to view the size of your target audience.




 
Target Audience

Target recipients of your send. A Table or a previously created Segment can be selected as the target audience. MANDATORY

Exclusion Audience

Select a Table or a Segment to exclude contacts from the send. OPTIONAL

Control Group

Select a Control Group to measure performance by not sending your campaign to the percentile of your target audience you determine. The percentage entered is randomly selected among your audience and you can compare the performance between the recipients and the non-recipients. OPTIONAL

ContactsNumber of registered and known recipients. 
Anonymous (Devices)Number of anonymous recipients identified by their device ID's.











Configure an Email Campaign

Drag and drop the Email node and double click to select a previously created email template.





Basic information such as From Name, Subject and Pre-Header are populated based on the template you choose. You will not be able to edit the Basic information. Google UTM Parameters and Hourly Capping can be configured from the Advanced Settings option 


Setup a Retargeting Campaign

Setup a retargeting campaign within the campaign workflow. For example you can retarget your contacts based on their engagement or lack of engagement with the "Engagement Split" node. 

Please view the Campaign Node page for additional information.



Wait

Any recipient who enters this node will wait for the stated minute, hour or day before moving to the next node.  

Engagement SplitThis node should be used after a "send node”. It splits the target audience by their engagement (delivery, open, click) for the previous "send". You can combine this node with different nodes to split recipients into different paths based on their engagement or lack of engagement. f
FinishPlace the Finish node to end the campaign workflow.

Viewing Campaign Results 

dEngage allows you to view Campaign reports directly from the canvas. Select a campaign to get an overview of how many contacts are interacting with your campaign at different stages. In Report View, the appearance of each element changes to show the number of contacts that went through each stage of the automation campaign and Send Reports for each channel delivery. If there's no reporting available for a campaign Report View is not accessible.





Activating a One-Time Campaign from the Content Menu 

You can also create a One-Time Campaign from a message template.

  1. Create your message template from the Content menu
  2. Click Actions > Create Campaign
  3. Click "Save as Draft" or "Save as Active" in order to activate your workflow.






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