Single-Channel vs. Cross-Channel Customer Engagement

Single-Channel vs. Cross-Channel Customer Engagement

Cross-Channel

Cross-channel marketing is about building meaningful experiences and using fine-grain personalization to deliver the right message, at the right time, across the right channel, and to the right individual. It’s also important to stress the concept of delivering messages at the right time, which may not necessarily equate to real time.

Single-Channel 

Having two or more channels is a multichannel strategy, that's clear. However, it is in the way they complement each other and offer a unique and relevant relationship experience that it means adopting a Cross Channel strategy.
In other words, this type of marketing is related to the ability to create a unique experience and speech for all channels adopted by the company.
Whether receiving an update from the blogs through the newsletter, or following the company's Instagram news, for the customer, the perception of offers and information that help them advance in their decision-making process is the same.


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