In the Delivery Settings section, located in the upper-right corner of the Campaign Workflow page, you can configure several options for your campaign. These include Google Analytics integration, setting an Hourly Capping limit, enabling Conversion Tracking, defining a Drop Condition, and choosing to Skip Permission for a one-time campaign. Additionally, for recurring campaigns, there is a Blackout section where you can specify periods during which the campaign should not be sent, ensuring it doesn't interfere with specific times or dates.

Google Analytics

In the Google Analytics section, you can enhance your campaign insights by enabling tracking for each campaign flow.

Enable Google Analytics:Toggle the switch to activate Google Analytics tracking for your campaign.

Apply UTM Parameters

• Defined UTM Parameters: Choose from the Defined UTM Parameters dropdown to apply any predefined UTM settings to your current campaign.
  - UTM-source: Specify the source of your traffic, such as dengage or another relevant source.
  - UTM-medium: Indicate the delivery method, like email or SMS. Use {{channel}} to auto-fill based on the campaign channel.
  - UTM-campaign: Use {{campaignName}} to dynamically insert your campaign's name for identification.
  - UTM-term (Optional): Define a specific term related to your campaign for targeted keyword tracking.
  - UTM-content (Optional): Customize this field to differentiate similar content within the same campaign.

Save UTM Settings: After defining your UTM parameters, click Save as UTM Parameters to apply these settings for future campaigns.

Hourly Capping

In the Hourly Capping section, you can control the speed at which SMS messages are sent. Options include Max Speed or specific rates, such as 1,000 SMS/hour or 100,000 SMS/hour. The system will adjust the number of SMS messages sent per hour based on the selected capping value, allowing you to manage the delivery rate of your campaign.

Conversion Tracking

In the Conversion Tracking section for SMS campaigns, there are two toggle options:

• Conversion Goal: When you enable this option, a dropdown will appear for selecting a conversion event segment.

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Important Note

Ensure that the target audience does not include contacts from the conversion goal segment. Contacts already in the goal segment will be considered converted immediately, which may lead to inconsistencies in reporting.

• You will also need to set a Conversion Deadline, which defines how long after the SMS is delivered that conversions will be tracked. For example, if you set the deadline to "3 days," any conversions within 3 days of the SMS delivery will be counted.
• Visit Tracking: This tracks visits resulting from your SMS campaign.

Drop Condition

In this section, you can define conditions under which contacts will be dropped from the SMS campaign. There are three ways to set up drop conditions: Segments, SQL and Drop Audience When Not in the Starting Audience Anymore.

1. Segments

If you choose Segments, you will be able to set up filters based on specific criteria. To configure the drop conditions:

• Drop Condition Filters: Select filters to narrow down the audience for the drop condition.
  • Click the +Add Filter button to see a dropdown with options such as:
    • User Data
    • Behavior
    • Existing Segments
    • Relational DB
  • You can also use the Add Group option to combine multiple filters.

2. SQL

Alternatively, you can configure drop conditions using SQL. To do this, you need to Select a Variable from the available options:

• Campaign Name
• Campaign ID
• Campaign Start Time
• Campaign Instance Start Time

These variables help you create more advanced conditions using SQL queries to target specific contacts to drop from the campaign.

3. OR Drop Audience When Not in the Starting Audience Anymore: Enabling this option means that contacts will be dropped from the campaign if they no longer belong to the starting audience. Keep in mind that this may result in a longer sending preparation time, as the system will need to continuously check the audience status before sending.

Skip Permission

The Skip Permission option allows you to bypass the standard permission checks for this campaign. When enabled, SMS messages will be sent to all selected contacts, regardless of whether they have provided explicit permission to receive messages.

• If this option is selected, the system will not check whether contacts have opted in to receive SMS messages. Messages will be delivered to all contacts in the target audience, including those who have not granted permission.

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**Important Note

It is recommended to use this option carefully, sending messages to contacts who haven’t given explicit permission can lead to higher spam reports, which may negatively affect your overall delivery rates.

Blackout

In the Blackout section, there are two toggles:

1. Blackout: If you enable this option, any audience within the blackout interval, based on their time zone, will have their messages delayed until the allowed hours for message delivery. You can configure the Blackout Interval through the Settings>Campaign Configurations>Blackout Interval page.
2. Exclude Channels: If you enable this option, specific channels (such as email, SMS, push notifications, in-app messages, onsite messages, or What-asap) will not be affected by the blackout interval.