Push notifications and emails are both powerful ways to deliver messages to your users.

While these two mediums have some similarities, the methods and strategies used in email marketing are quite different than what is required to be successful with mobile push notifications. Push Notification marketing is much cheaper than online advertising or e-mail marketing. It's great for engagement and can generate more website traffic.

Marketers recognize that an individual’s inbox is a much more intimate space than a web browsing session, but push notifications are even more intimate. Users look to their phone when they’re in bed, in the bathroom – for many, a smartphone is similar to a safety blanket.

 

How is Push implemented

Push Notification marketing is a marketing channel that uses a service worker and the Push API to send notifications to a user’s browser, much like notifications from a native app. You can find the documentation for achieving this using Dengage.

The purpose of Push Notification marketing is to increase customer engagement and it ideally leads to more successful transactions. Therefore, having the ability to measure the impact of your Push Notifications on conversion can be extremely useful for you as (digital) marketer or eCommerce manager.

 

Marketing vs. Transactional Notifications

A transactional notification is intended only for the end user and cannot be sent to anyone else. This may be because it contains sensitive information, such as a password reset link or details of their account.

A promotional notification is intended for the end user and is also sent to others. This message often contains information that is relevant for the end user, like special offers, discounts, news, and updates.

 

Transactional Push:

a transactional message is an automated message that’s triggered by an action a given consumer takes. these messages include necessary or high-priority info, such as a receipt, delivery details or updates, or order confirmations—and because they’re triggered by that individual's unique actions, they’re always sent on an individual basis, rather than to a big list of potential recipients.

Some common transactional notifications include:

 

·         Welcome or onboarding messages

·         Two-factor authentication messages

·         Bank account balance or financial transaction updates

·         Event registration confirmation messages

·         Customer feedback request messages

·         Security check messages

·         Activity messages

 

Marketing Push:

A push marketing strategy, refers to a strategy in which a firm attempts to take its products to consumers – to “push” them onto consumers. In a push marketing strategy, the goal is to use various active marketing techniques to push their products to be seen by consumers, sometimes right at the point of purchase. Its primary goal is simply making as many consumers as possible aware of the product and its benefits.

Some common transactional notifications include:

·         Welcome email series

·         Abandoned cart series

·         Promotional and sales email campaigns

·         Newsletters