Advanced Personalization in Push Notifications

Advanced Personalization in Push Notifications

In the Title and Message fields, you will find the "Add Customization" button. This allows you to embed dynamic content directly into your push notifications using the customization selector.

For even more powerful targeting, you can leverage the Advanced Personalization syntax described in the developer guide, enabling dynamic, data-driven content that adapts to each user's profile or behavior.

Additionally, after selecting the platform (Android, iOS, or Web), if you choose type: Carousel, you can customize the carousel content:

  • Go to the Carousel Customization area.
  • Click the "Add Carousel Content" button.
  • Inside the carousel content, select "Get from Dynamic Content".
  • In the dynamic content selector, only JSON-type dynamic content is displayed. You can then choose the desired content to include in your carousel. This approach is particularly useful because it lets you send a different number of carousel items to each recipient within the same push. For example, one user might receive 2 recommended products, while another receives 3, all within a single push notification.

This feature ensures your push notifications and carousel messages are highly personalized and dynamically updated, maximizing user engagement.

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