Event Definitions

Event Definitions

The Event Definitions feature in Campaign Configuration allows you to create, edit, and manage events that track user interactions and campaign performance.

The Event Definitions screen contains:

  • Events List: Displays all existing event definitions with the following details:
    • Name: The name of the event definition.
    • Update Date: The last date the event definition was modified.

Creating or Editing an Event Definition

Event Definitions

Event Definitions

Follow these steps to create a new event definition or edit an existing one:

1. Event Definition Name

  • Specify a name for the event definition.
  • This name will be used to identify and reference the event in campaigns and reports.

2. Select Table

  • Choose one or more related tables containing the data needed for your event.
  • These tables will be used collectively to define the event.

3. Filter Configuration

Define filters to specify the conditions of the event:

  • Add Filter:
    • Column: Select the data column from the chosen table(s).
    • Operator: Choose an operator (e.g., equals, greater than, less than) to define the filter condition.
    • Value: Set the value the column data should match or compare against.
  • Date Column: Choose a date column to track when the event occurs.

4. Attribute Configuration

Attributes add context to your event definition by including additional details:

  • Add Attribute:
    • Name: Enter the name of the attribute.
    • Column: Select the data column containing the attribute's value.

Once all configurations are complete click Save to finalize the event definition. The event will be ready for tracking and analysis.

    • Related Articles

    • Event Integration

      Is the only way to transmit events to the big data tables through an SDK? You have several options for sending your events to the big data tables. One way is to integrate the SDK and event JS directly into your source code or utilise Google Tag ...
    • Analytics Event Definition

      Create and manage Analytics Event Definitions to track user actions, and make these events available for targeting, personalization, and measurement across campaigns. Analytics Event Definitions let you define which user actions should be captured, ...
    • Brand Definitions

      The Brand Definitions section allows users to create and manage brand-specific settings for different communication channels. These settings ensure consistency in communication and compliance with brand guidelines. Name: Displays the name of the ...
    • Event Logs

      The Event Logs feature provides detailed insights into campaign activities, ensuring transparency and enabling in-depth analysis of performance and system actions. The Event Logs screen displays key details about recorded events: Name: The name of ...
    • Event Definition

      Does the event definition for the conversion goal need to be an online event, or can it be created from regular tables as well? Indeed, it is possible to create a conversion goal based on regular tables or offline events. The event definition for the ...