Geofence - Frequency Capping Update

Geofence - Frequency Capping Update

The Geofence - Frequency Capping Update gives you more control over how often users receive messages in location-based campaigns.

Previously, frequency capping was mainly managed through campaign configuration rules. With this update, you can now apply frequency capping directly at the campaign level and control it based on:

  • The entire campaign
  • A geofence cluster
  • A single geofence

This helps prevent users from receiving the same message too many times when they repeatedly enter or stay within a location.

How to Access

Navigation Path:
Campaigns > Targeting > Geofencing

How It Works

When creating a geofence campaign, frequency capping can now be configured during the Delivery step.

Frequency Capping

You enable frequency capping by turning it on and then defining:

  • Where the rule applies (campaign, cluster, or geofence)
  • How many messages a user can receive
  • Within what time interval (hourly, daily, weekly, or monthly)

Once enabled, the system automatically limits message delivery according to these rules.

How to Use Geofence-Based Frequency Capping

Step 1: Create a New Geofence Campaign

  • Go to Campaigns > Targeting > Geofencing
  • Click New
  • Select:
    • Campaign type
    • Channel

Step 2: Campaign Settings

In the Settings tab:

  • Enter a campaign name
  • Choose the campaign schedule
  • Select the application
  • Add a geofence cluster
  • Define who should see the campaign

This step determines where and to whom the campaign will be shown.

Click Next to continue.

Step 3: Content Selection

In the Content tab:

  • Choose the message or content you want to send to users
  • Click Next

This is the message that users will receive when they enter the defined geofence.

Step 4: Delivery & Frequency Capping

In the Delivery tab, you will find the Frequency Capping section.

Enable Frequency Capping

  • Toggle Frequency Capping ON

Once enabled, additional configuration options become visible.

Apply Capping To

From the Apply Capping To dropdown, select where the frequency limit should apply:

  • CampaignLimits how often a user can receive messages from this campaign in total.
  • ClusterLimits messages based on the selected geofence cluster.
  • GeofenceLimits messages separately for each individual geofence.

This selection defines the scope of the frequency rule.

Define Message Limits

  • Enter the maximum number of messages a user can receive (for example: 2)
  • Select the time interval:
    • Hourly
    • Daily
    • Weekly
    • Monthly

Example:
If you set 1 Daily at the Geofence level, a user will receive only one message per day per geofence, even if they enter that geofence multiple times.

Common Use Cases

  • Prevent sending multiple push notifications when users frequently enter the same location
  • Apply stricter limits to busy or high-traffic geofences
  • Run long-term location campaigns without overwhelming users

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